By Harkirat Singh(facebook)(twitter)
This list consists of top 100 brands globally by a report from intebrand and who said apple is struggling without Steve jobs ?(click on the link for better view of the list)
Apple has grabbed 2nd position in the list after Cocacola .The value of Apple’s brand increased by 129% compared to last year, from about $33 billion in 2011 to $76 billion this year, according to Interbrand’s 2012 global brand rankings. This year-over-year increase — the most of any company on the list — was enough to help Apple go from being the eighth most-valuable brand in the world to the second most-valuable brand, Check it out below :
This list consists of top 100 brands globally by a report from intebrand and who said apple is struggling without Steve jobs ?(click on the link for better view of the list)
Apple has grabbed 2nd position in the list after Cocacola .The value of Apple’s brand increased by 129% compared to last year, from about $33 billion in 2011 to $76 billion this year, according to Interbrand’s 2012 global brand rankings. This year-over-year increase — the most of any company on the list — was enough to help Apple go from being the eighth most-valuable brand in the world to the second most-valuable brand, Check it out below :
Interbrand's top global brands of the year.
(Credit: Interbrand )
Procedure by which Interbrand choose which brands it considers best :
The research firm uses three factors:
1) the financial performance of the branded product or service;
2) the role the brand plays in influencing consumers; and
3) the strength of the brand in asking a premium price for its products or bringing in earnings for t he company.
1) the financial performance of the branded product or service;
2) the role the brand plays in influencing consumers; and
3) the strength of the brand in asking a premium price for its products or bringing in earnings for t he company.
Via-cnet,interbrand
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