New iphone gift card app launches by giftly !!! ~ Hackinthus

Friday, September 07, 2012

New iphone gift card app launches by giftly !!!

By- Harkirat Singh(facebook)(twitter) 

                            
                                               This trend is not so popular in India but in the united states this trend is really popular and people gift their loved ones by their iphones.Each year, 80 percent of Americans use gift cards, with 3 billion given in 2011. Now Giftly aims to take gift cards mobile by encouraging people to give gifts and experiences through an iOS app. 
                                       Giftlys has launches a new app on thursday which allows you to send gift through your iphone or ipod touch.What’s unique about Giftly is that you can send any kind of gift without having to go through a merchant. There aren’t limitations on what kinds of presents you can send, unlike competitors like Karma (which was recently acquired by Facebook and has a limited catalogue of items to choose from). You enter the app and can pick from a suggested selection of items from beer to a meal to a day in Paris. Or you can invent your own gifts. Then you can select a couple of places like restaurants, bars or stores to redeem the gift at and then the monetary value of the gift. Then you send it to a friend.

                                        After setting up the gift and choosing its value, the buyer can choose to have the Giftly delivered to the recipient via text, email or Facebook.This app comes with many more features like you can see when the recipient has opened your gift,where it was used and what for. Once the recipient indicates that they've used their Giftly, the monetary value of the gift is credited to their credit card -- meaning the merchant isn't involved in the gift card experience.




                                                    The 10-person company has raised $2.8 million so far from investors including Baseline Ventures, SoftTech VC, Floodgate, Thrive Capital, and Techstars’ David Tisch. Giftly earns a small cut of each transaction, which ranges depending on the value of the gift.
                                              
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